As an architect’s son, Robert Bronwasser (1968) grew up in a creative family. In 1992, he graduated cum laude as an industrial designer from Delft University of Technology with a project for Philips Design. As a student, Bronwasser started his own design studio, which was renamed SMOOL in 2002. SMOOL is located in Amsterdam at a gorgeous location near the IJ lake. This design studio prides itself in a personal approach and is dominated by Bronwasser’s vision of commercial product design. With a combination of creativity, many years of experience and knowledge of production processes, he develops a constant flow of successful products.
Bronwasser works closely with different design experts, creatinga creative cross-pollination and focused collaboration in large-scale multidisciplinary design products. These products are user-friendly above anything, but they are also simple, logical and easy to use. Bronwasser is very passionate about his designs. He is happiest when he can share his products with a large audience and when his designs bring about a smile when used. The many awards which Bronwasser has already won (such as IF Awards, the Red Dot Award and GIO Awards) and the many exhibitions which featured his products testify that the latter is definitely the case.