Baptist develops true icons for daily activities which, piece by piece, are always elegantly present. Often a small detail is not entirely perfect, which makes his designs charmingly different. Baptist always tries to create fresh and organic forms, which give each design a timeless look and feel. To create an open-minded environment, Baptist founded JOINE Office for Design. In this studio, the designer can work together with craftsmen and companies in a way that ‘everything is possible’ and a range of different products can be released for usage. By using this approach, the people with whom Bapitist works together are challenged as well, and helps them develop further.